Victoria’s Secret Fashion Show: A Revival with a Promise of Change
After a five-year hiatus, Victoria’s Secret is set to revive its iconic fashion show this fall, signaling a transformative shift in its brand identity. Promising to blend traditional glamour with modern inclusivity, the announcement made via a playful Instagram video suggests significant changes in how the brand presents itself. This move comes after years of controversy and declining popularity, making this revival a critical moment for Victoria’s Secret to redefine its cultural relevance.
A New Vision for an Iconic Show
Historically, the Victoria’s Secret Fashion Show was more than just a showcase of lingerie; it was a cultural phenomenon featuring top models and live music performances. However, the brand’s lack of inclusivity and diversity led to its decline in the late 2010s. With the show’s cancellation in 2019 and subsequent corporate restructuring, including the ousting of key executives and a shift in ownership, Victoria’s Secret has been quietly reshaping its strategies. The return of the fashion show aims to highlight these changes, promising a new era that respects contemporary values while maintaining its allure.
Reinventing the Angels: The VS Collective
In 2021, Victoria’s Secret made a pivotal decision to replace its iconic Angels with the VS Collective—a diverse group of women who serve as brand advocates. This move represents a significant shift from promoting an unattainable beauty standard to celebrating diversity and empowerment. The collective includes notable figures like Hailey Bieber, Priyanka Chopra, and Naomi Osaka, who bring a variety of backgrounds and stories to the brand. This transition is expected to be a cornerstone of the upcoming fashion show, setting a new precedent for representation and inclusivity on the runway.
The Future of Fashion Shows
Victoria’s Secret’s approach to the 2024 fashion show will be telling of the brand’s commitment to change. Last year’s VS20 World Tour provided a preview of what’s to come, focusing on inclusivity and the celebration of individuality through a documentary-style presentation. As preparations for the 2024 show continue, all eyes will be on how the brand integrates these themes into a larger, more glamorous event. Success will hinge on its ability to authentically embody these values, potentially redefining the role of fashion shows in promoting cultural sensitivity and diversity.
A Crucial Moment for Cultural Relevance
The upcoming Victoria’s Secret Fashion Show is not merely a return to form but a test of the brand’s ability to adapt and evolve in a society that values diversity and authenticity. By reimagining what a fashion show can represent, Victoria’s Secret has the opportunity to regain its iconic status while setting new standards for the industry. This event will be a definitive moment, potentially marking a new chapter for the brand in embracing a broader, more inclusive vision of beauty.