Off-White Partners with New York Liberty to Blend Fashion and Sports

Off-White, the Milan-based luxury fashion brand, has made a significant move into U.S. sports by teaming up with the WNBA’s New York Liberty. This multi-year partnership marks Off-White’s first collaboration with a U.S. sports team. As the team’s official style and culture curator, Off-White will play a key role in shaping the Liberty’s off-court presence, blending fashion and sports culture in exciting ways.

To kick off the collaboration, a custom varsity jacket designed by Off-White’s creative director, Ib Kamara, will debut during the Liberty’s first 2024 playoff game. A limited number of these jackets will be available for fans to customize and pre-order during playoff games. Moving forward, Off-White plans to release seasonal fashion capsule collections and introduce community-focused programs. The partnership will also celebrate key events like Women’s History Month, Black History Month, and Pride, further deepening the brand’s cultural connection with the team and its fans.

Strengthening Liberty’s Fashion and Cultural Influence

This partnership is a significant step forward for both Off-White and the New York Liberty. For the Liberty, it solidifies their role as leaders in merging sports and fashion. Over the past few seasons, the team has embraced style trends, partnering with brands like M.M.LaFleur. Now, by joining forces with a luxury fashion house like Off-White, the Liberty is further positioning itself at the intersection of fashion and women’s basketball.

The WNBA, in general, has seen a surge in fashion collaborations. In recent years, players have made headlines for their appearances at major cultural events like the Met Gala and partnerships with fashion brands such as Skims, Glossier, and New Balance. By teaming up with Off-White, the Liberty is reinforcing the growing influence of women’s basketball in the luxury fashion industry.

Elevating Women’s Basketball Through Style

The fact that Off-White’s first U.S. sports partnership is with a women’s team is a powerful statement. The collaboration highlights the increasing visibility of the WNBA and emphasizes the significant role women are playing in shaping both sports and fashion. The Liberty has consistently pushed boundaries when it comes to style, and this partnership is a testament to the team’s ability to drive cultural and fashion trends just as much as their male counterparts.

Fashion-forward initiatives like these have allowed the Liberty to engage with new audiences, attracting fans who may not traditionally follow sports. This blending of fashion and sports is helping the team and the WNBA build a broader cultural presence, showing that women’s basketball has a strong influence both on and off the court.

Off-White’s Continued Evolution in U.S. Culture

For Off-White, this partnership is another step in its journey of redefining the brand’s identity under Kamara’s leadership. The brand has been reconnecting with its American roots, particularly through its recent focus on basketball. Kamara’s debut collection as creative director was showcased on a Brooklyn basketball court, emphasizing basketball’s role in Off-White’s narrative.

By collaborating with the New York Liberty, Off-White is embedding itself deeper into New York’s cultural landscape, where basketball holds significant cultural relevance. The partnership not only celebrates women’s sports but also aligns with Off-White’s strategy of intertwining fashion and sports in innovative ways.

A Bold New Direction for Off-White and Liberty

The collaboration between Off-White and the New York Liberty represents a bold new direction for both entities. For the Liberty, it cements their place as fashion trailblazers in women’s basketball, while for Off-White, it signals a deeper connection with American sports culture. With basketball playing a key role in Off-White’s U.S. strategy, the partnership is set to have a lasting impact on how sports and fashion continue to intersect.

This deal with the WNBA is a milestone for Off-White, further solidifying its influence across multiple industries. By aligning with the Liberty, Off-White is making a powerful statement about the evolving role of women in sports and the brand’s ongoing commitment to honoring its roots while pushing the boundaries of style and culture.